About Us

Bonita Jewels of Brazil was born from resilience, courage, and the belief that true beauty begins within.

Our founder, Luciane Lupeti, known as Lulu, faced some of life’s toughest battles. After enduring countless setbacks, including bravely fighting two cancers almost single-handedly, she was forced to confront her deepest fears. When chemotherapy took her hair, it also stripped away the identity she thought defined her. Yet, in that moment of vulnerability, she discovered a new kind of strength—a power that comes not from appearance, but from the soul.

Through her journey of healing and transformation, Lulu learned that beauty is not about perfection—it’s about overcoming, rising and embracing your true self no matter what life throws at you. Every piece at Bonita Jewels of Brazil is designed to carry that spirit of empowerment. Each piece is a reminder that luxury is not only what you wear, but the confidence and strength you embody when you wear it.

Today, Bonita Jewels of Brazil is more than a jewellery brand—it is a celebration of resilience, power, and the unique beauty within every woman. Every collection is inspired by Lulu’s journey and created to encourage others to shine with the same courage, elegance and authenticity.

Because beauty isn’t lost when life challenges us - it’s discovered.

Be Brave - Be Bold - Be Bonita